Control and patience? Not in Vana'diel. You almost have to undercut with high volume items now, because if you don't the next guy will and 30 sales will come and go while yours gets returned.
People are willing to take way less gil in order get get their AH slot cleared asap, while complaining in LS chat how they can't afford new gear.
I think its time we got 10 AH slots instead of 7. There are certain items I won't even bother AH'ing because my 1 slot is more valuable for what might drop later than the item I could list now.
Some of the big ticket price cuts make little sense. Theres an item I know of, exactly 1 supplier on the entire server, was selling for 1 mil steady...He cut his own price down to 200k overnight just because I sold ONE. (only one I had to, which I got from him months before..) I wouldn't have effected his income at all. And he could easily put the price back and people would pay it but doesn't. Crazy.
supply and demand. the FF economy works the same as a real economy... it may flux a little bit more being that there is only thousands of people on a server, not millions. the idea of undercutting is simple and smart for the most part (to a limit...) something is selling for 10k steady, you put it up for 9,900 so yours will sell first, or at least not last... people that drop the price from 10k to 9k are in my opinion, not too bright. at least do 9,001 so that the price doesn't get slashed...
1 Gold piece = 10 silver pieces.
1 silver piece sells for appr. 1500 gil.
10 silver pieces would sell for appr. 15000 gil.
1 gold piece sells for 9000 gil.
does this seem like sensible math to you?
It would actually make more sense to lower the amount it costs to list items on the AH. If you list 1 Imp. Gold Piece for 10k on the AH in Whitegate, it costs 300 gil. If it cost 10 gil to put it up, people wouldn't undercut because if it doesn't sell, who cares? They'll just put it back up.
If I sell 3 at once, I don't want to have to wait 3 days expecting to be 30k up and find I'm 900 gil down. And yeh, if they don't sell 300 gil isn't much to lose, but the point is you've made a loss, no matter how small it is.